There seems to be a lot of confusion out there between brand and lead generation, and the importance of either or both.
When we talk to clients about brand, we sometimes see nervous shuffling of papers, shifty glances around the table and quiet coughs. “What time is lunch?” they ask. No, branding is for the big boys, the banks, automotive and beer companies with huge advertising budgets to play with. Definitely not for a business like ours.