Does This Sound Familiar?
Many businesses seem to hit a brick wall when they reach a certain stage in their journey, struggling to overtake previous years of growth. Often, there can be cracks in the business foundation that prohibit growth and innovation. We’re here to change the record.
If you are looking to grow your business, improve your marketing strategy, expand your market-share or explore an entry or exit strategy then you’re ready to join many other businesses who have made MDC their partners of choice.
At Marketing Director Centre, we place accomplished Marketing Directors into ambitious businesses, on an affordable, part time basis. Our clients get access to top flight marketing experts at a fraction of the cost of employing somebody full time.
We’re here to uncover the cracks in your business, put you on the right path and help you grow.
Our Pinpoint process, the initial stage of our Engagement Model, …is one of the most comprehensive and resilient market methodologies anywhere. We have numerous case studies and client references just for this process alone. With a mixture of discovery, workshop and planning, our team throughout the Pinpoint process consists of two Marketing Directors. You will come out of this process with key questions answered, as well as early yardage items that can be used to immediate effect in the business.
In the planning stage, we provide a full playback of the Pinpoint process and begin to look at an ongoing framework that is relevant to your business. Much of this resolves around your customers, how to engage with them more effectively, how to find more of them (we even talk to them on your behalf) and the things that will differentiate you in the marketplace.
We also look at your people and process to ensure they are developing and focusing on the important elements that will make the business grow.
The Plan Process is a healthy and relevant mix of both Strategic and Tactical.
We roll up our sleeves and lead the delivery plan forward using a defined time frame and set of deliverables. Unlike traditional consultants, we remain with our clients on a flexible basis to ensure that the first two stages are effectively delivered. We review progress regularly with the Executive Team, and manage the process through, against pre-agreed metrics and delivery expectation.
Why Work With Us?
We use a sound process for marketing..
For us, it’s not esoteric fluff that we make up as we go along, we work with you and alongside you through a comprehensive body of intellectual property, property that the founders have pulled together over decades of experience. Not all of it is applicable, because at the end, you will want something that can be executed within the framework of your company. A 125-page marketing plan may be ideal for some, but you may just want a few things effectively implemented, that you can build on in the future.
1. Deliver Your Vision
Business owners start their businesses with passion and tremendous vision. But somewhere along the way, it becomes blurred and even lack lustre. We have met clients who are so fatigued, that they almost didn’t want to grow the company because it would mean more headaches. Is that how you feel? Our primary function is not to create headaches, but to provide businesses of all shapes with additional bandwidth.
2. Sales Organisation Design
Sales teams tend to be disparate. With large blocks of time while waiting around for appointments, as well as spending plenty of time on their own, accountability is an issue.
It’s not just your problem either. The lack of accountability is frustrating to your team as well. They know they should be doing better. What do they lack? The most common problem is a lack of any proper organisational design.
3. Improve Your Performance
As an ideal, you should expect to see some quick wins in the business that will deliver immediate yield, while we aim to devise and deliver on longer term fixes. Over the initial year, clients will typically expect upwards of 20-30% in improvement in performance across a team, often a great deal more.
In one example, a sales manager who had been selling to the same sector for 25 years, found new customers just because of a fresh set of eyes, and achieved enough new sales in the next month to pay for our services for a year.
If you can identify with one of the 12 Common Pain Points of marketing, then organise to have a 30-minute meeting with us, and we will be able to come up with some immediate fixes that you can leave the discussion with. Get in contact.
Lack of Clear Strategic Plan
Ill-defined Performance Measurement
Unclear Brand Preference
Does my agency work
No category Leadership
New or Start up needs help
Can't Find New Customers
Marketing Leader not yet 'Accomplished'
Product, not Customer Centric